JUST RESTOCKED

The Spartan Short

Award-Winning Board Shorts
Hydrophobic Shirts

new colors

Electric Yellow + Storm Blue
THE WAIT IS OVER

KULA HOODIES

BACK IN STOCK
NO MORE COLD WET RASHGUARDS

Hydrophobic Shirts

The World's Finest Waterwear

Based in Maui, Hawaii, we live for real innovation & problem solving, best-in-class fabrics, timeless styling and uncompromising manufacturing standards.

We build the hardest-working, most versatile waterwear on the planet.

Kula Hoodie
Watertops
BOARD SHORTS

FEATURED IN

Men's Journal
Wired Magazine
Sailing World
Forbes
Men's Health
Shape
Outside Magazine
Backpacker

Bluesmiths

Designed + Tested on Maui

Everything we build is the result of rigorous testing by a small team of ocean athletes, pioneers and watermen.

Learn More